Back roads.
Local tales.
Cold beer.

Urban Safari Company runs small-group guided tours of Virginia's back roads, local history, craft breweries and farm-to-table stops — from a genuine South African Land Rover Defender 110. Six guests, never more. Based in Powhatan, just west of Richmond. Opening Fall 2026.

There is a week every autumn when the Piedmont catches fire — when the oaks along the back roads go copper and the air turns sharp enough to taste. Most people watch it through a windshield at sixty miles an hour.

Urban Safari Company was founded by a veteran who came home to Virginia and couldn't stop seeing what everyone else was driving past — the stories in the brick, the history in the hollows, the extraordinary hiding in plain sight. He decided to do something about it.

Guided from a genuine South African Safari Defender 110

Right-hand drive. Imported. Built for terrain that doesn't forgive. Open air, open road, and a guide who has earned the right to tell the stories. No buses. No scripts. No version of Virginia you've already seen.

Your Ride

Meet Alfie

Alfie, a South African Land Rover Defender 110, in Powhatan, Virginia

Alfie, newly arrived — Powhatan County, Virginia.

Every good expedition needs a good vehicle. Ours has a name. Alfie was christened by the South African family who kept her for twenty-six years, and she has crossed an ocean to spend the rest of her working life on the back roads of Virginia.

She is a Defender 110 — right-hand drive, built for terrain that doesn't forgive, and entirely uninterested in blending in. Twenty-six years with one family leaves a mark on a machine. You can feel it.

Her full story — the family, the miles, the crossing — coming soon.

We open in Fall 2026 — on purpose. There is no better season to see this country than when it's changing, and no better way to see it than from the seat of a safari truck built half a world away. The leaves are already counting down. So are we.

Imagine It

The diesel note of a true Land Rover — unhurried, unmistakable, mechanical perfection — as the backdrop to stories of Virginia's characters and follies, told mile by mile on the way to a brewery you would never have found on your own. Hidden among the treasures of history scattered across this old dominion.

I. Your first time in Virginia, and you want to see what's off the beaten path — and learn the history behind it.

II. A wedding, a reunion, a milestone birthday — and you want the afternoon everyone still talks about at Christmas.

III. Or you've driven these roads your whole life and you still want to know what happened here.

You will experience something special. And you will learn something about this place.

That is the guarantee

—Veteran owned and operated. Every expedition guided by someone who served this country and now serves this countryside.

—Six guests. Never more. Intimate by design — because great stories aren't told to crowds.

—Breweries and farm-to-table tables off the beaten path — and access to properties and stories passed down through the same families for generations.

Secure your place. First on the list — Fall 2026 · Powhatan, Virginia

You're on the list. First to know, first to book. Welcome to the expedition.

Six seats per run. No spam — ever.

Not ready yet? Follow @urbansafaricompany

Weddings & Private Events

The Defender is also available as a static display for wedding photography, portraits and private events across Central Virginia. Inquiries — pete@urbansafarico.com

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The season
turns in October 1 · 2026 · Powhatan VA

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Back roads.Local tales.Cold beer.

Meet Alfie

Back roads.
Local tales.
Cold beer.