Urban Safari Company — July 4th, 2026

Urban Safari Company · Richmond, Virginia

Opening expedition July 4th 2026

250 years of America
Richmond, Virginia

Veteran Owned & Operated

A New Kind of Expedition

Richmond has
always been
this wild.

You've driven these streets. Walked these blocks. You think you know this city. You don't. Not yet.

Urban Safari Company was founded by a veteran who came home to Virginia and couldn't stop seeing what everyone else was walking past — the stories in the brick, the history in the alleys, the extraordinary hiding in plain sight. He decided to do something about it.

🚙 Guided from a genuine South African Safari Defender 110. Small groups. No buses, no scripts, no version of Richmond you've already seen. Just open road, open stories, and a guide who has earned the right to tell them.

We launch on July 4th, 2026 — 250 years after this nation drew its first breath. In a city that was there for all of it. There is no better day. There is no better place.

— Veteran owned and operated. Every expedition guided by someone who served this country and now serves this city.

— Maximum 10 guests. Intimate by design — because great stories aren't told to crowds.

— The Defender 110 goes where buses can't. Richmond shows up differently from the right seat.

Secure your place — July 4th, 2026

You're on the list. First to know, first to book. Welcome to the expedition — we'll be in touch well before July 4th.

First on the list. First to book. No spam — ever.

Richmond has always been this wild.

Richmond has
always been
this wild.